YOUR RECEPTION AREA:
The book is
designed to resemble a deluxe fashion magazine. From my own experience I
find that patients prefer to read current magazines in a reception area
and we have designed the book in magazine form to be fresh, exciting,
and appealing. We wish to provide esthetic dentistry to our patients and
so the book displays the magical changes we can accomplish.
has been formulated to be used as two books in one and when left on a
table in your reception area always appears to be facing upwards
expressing to your patient that they are present in an esthetic dental
Dentistry shows before and after pictures in a logical sequence
demonstrating the possibilities of esthetic dentistry. Various scenarios
are presented and your patient can usually relate and placed themselves
in one of them. The language is simple, short, to the point, and
designed for reception area browsing. Interspersed amongst the cases are
pages resembling fashion advertisements with a call to action asking the
patient to ask you, the artist, how you can help them.
Design shows your patient how you, their esthetic dentist, can change
their facial form and enhance or hide various facial traits by
manipulation of tooth position, shape, etc… The concept of conveying
personality through tooth shape is introduced. Did they ever think that
esthetic dentistry could possibly change their lives? What can you,
their dentist, do to help them?
and your entire dental team should be thoroughly familiar with what is
presented in the book. The cases are simple to understand and are
logically presented. Use them to explain whether orthodontics is
necessary, or if the gum line needs to be modified, the use of dental
implants, and the concept of complete dentistry.
cases are broken down into easy to follow detail so that you can explain
to your patient the way in which someone just like them solved their
dental problem. People visualize much easier when they are able to
relate to others and photographs are a simple way to open the door to
complex treatment which otherwise may be verbally difficult to
introduce. Your patient is shown how and why he must undertake certain
procedures to achieve a desired result.
often worry about what their temporary restoration will look like!
Photographs of provisional restorations are included with many of the
cases so that your patient can see and be assured that the temporary
should be esthetic and a preview of the final restoration. Provisionals
take the mystery out of esthetic changes.
Dr Elliot Mechanic