America's Dental Bookstore

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America's Dental Bookstore

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Consumer Information About Cosmetic DentistryDental Articles


Dental Practice Marketing, Case Presentation
For your convenience, all books are in alphabetical order by title.

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Breakthrough Dental Marketing by Joel Harris
ISBN: 1599712989  Publisher: Aardvark Publishing, Jan. 2006
$29.95  175 pages Paperback
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Book Description:
Joel Harris is the co-founder of Intelligent Dental Marketing, the leading dental marketing company. Here he teaches powerful tactics that will vastly improve your practice image, new patient flow, case presentation skills and more. Learn why in today's dental world, yesterday's methods just don't cut it.
In Breakthrough Marketing, he shares his powerful methods for growing and positioning your dental practice that he has implemented in hundreds of practices across the United States. He will show you how to: Change your attitude about marketing, Learn to enjoy selling, Understand analysis paralysis, Apply the principle of frequency and reach, Track your results, Harness the power of advertising, Avoid pitfalls and mistakes, Utilize technology and so much more.

Breakthrough Marketing will help you see the world through your patients' eyes and thus will transform the way you see your patients. Most importantly, the principles taught in this book will help you spend more time providing great care to your patients, and less time worrying about how to get them and keep them.


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The Consumerist's Road Map by Howard Farran
ISBN: 1929023030  Publisher: Dental Mania, March 1997
$23.98 (Prices may vary) 264 pages Paperback
Out of Print. Click the Amazon "buy" link to buy used copies of this text.

Description of Book
A look at how to become a consumer-oriented dentist and carry your practice to the new millennium. Highly recommended by Dr. Gordon Christensen's CRA Newsletter.

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Demystifying Smiles: Strategies for the Dental Team
by Kristine A. Hodsdon, Bobbi Anthony, Randy Hodgins
ISBN: 0878148507  Publisher: Pennwell, Jan. 2003
$49.00  Softcover 281 pages  This book is also listed in the Dental Hygiene and Cosmetic Dentistry sections.
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Book Description:
"Wow! It looks like dental hygiene has a new "super star/mentor!"--Woody Oakes, DDS, FAES, Excellence in Dentistry

"It's a great book on many levels—professionally and personally."--Therese M. Mainella, Marketing Manager

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Dentists: An Endangered Species: A Survival Guide for Fee-For-Service Care
by Paul Homoly
ISBN: 0965063909  Publisher: Pennwell, Aug. 1996
$44.92 (Prices may vary) Hardcover 228 pages
Out of Print. Click the Amazon "buy" link to buy used copies of this text.

Book Description:
This premier text focuses on four major themes: 1) selling sophisticated reconstructive dentistry ushered in by the therapeutic technical advances of cosmetic dentistry, implant dentistry, and all forms of dental high technology; 2) bringing an enhanced sense of value to the dental team/patient relationship essential in the accelerating lifestyles of our patients; 3) escaping the limitations of dental insurance and managed care; and 4) understanding what each member of the dental team needs to do to insure a thriving practice.

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Great Dental Specialist Marketing
by Dr. Jeffrey V. Anzalone
ISBN: 1490927700  Publisher: CreateSpace Independent Publishing Platform; 1 edition (July 22, 2013)
$13.49 Paperback, 66 pages

Book Description:
Unfortunately, most dental specialists market like their local competitors. This is what I call, "Monkey See, Monkey Do" marketing and it's wrong. This book with help dispel the myths about dental specialist marketing which will allow specialists to quit wasting money with marketers and consultants.


 

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How to Get New Dental Patients with the Power of the Web
by Adam Zilko, Jacob Puhl
ISBN: 1497462703  Publisher: CreateSpace Independent Publishing Platform; 1 edition (March 30, 2014)
$8.99 Paperback, 202 pages

Book Description:
Imagine turning your dental practice into one that earns $5 Million per year – not five years from now, not ten years from now, but this year and starting right now. Think that figure is impossible? Think again. Doctor “J.M.” did it and you can, too – and he did it all with the power of the web. How to Get New Dental Patients with the Power of the Web contains the exact marketing strategies one specific practice used to go from opening its doors to a practice that earns $5 Million in a single year. Written in collaboration with digital marketers and dental professionals for the purposes of helping you succeed, this step-by-step guide is the only one you will ever need for digitally marketing your practice online. Learn the exact steps required for putting a web presence into place, acquire the skills to excel on social media and utilize the amazing power of paid search marketing - all for the purposes of attracting more leads, retaining more high-quality patients and increasing your practice income tenfold or more. Buy The Ultimate Guide to Internet Marketing and get started on the path to a new and improved dental practice today.


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Isn't It Wonderful When Patients Say "Yes": Case Acceptance for Complete Dentistry
by Paul Homoly
ISBN: 0878148167  Publisher: Pennwell Books, Dec. 2001
$47.56  343 pages Hardcover
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Description of book
Dentists cannot make dollar one until the patient says "yes!"—and after many years working as a restorative dentist, Dr. Paul Homoly knows all about how to get patients to "yes!" In his new book, Homoly applies his significant new concepts of case acceptance to a cookbook formula from which all practitioners can benefit. His coaching skills enable any dental professional to succeed! Homoly distils his nationwide, standing-room-only seminars and workshops into the pages of a new guidebook for dental team success.

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Love is the Best Medicine: For Dental Patients and the Dental Team
by Donald M. Dible, Richard H. Madow
ISBN: 0971314802  Publisher: DMD House, Oct. 2001
$0.01 (Prices may vary) 336 pages Softcover
Out of Print. Click the Amazon "buy" link to buy used copies of this text.

Book Description:
"Love Is the Best Medicine™ for Dental Patients and the Dental Team," is the sequel to "Chicken Soup for the Dental Soul." It includes 100 touching stories by dental professionals such as Tom Orent, DMD; Steven L. Rasner, DMD, MAGD; Linda Miles, CSP, CMC; Cathy Jameson, PhD; Naomi Rhode, RDH, CSP, CPAE; and many, many more!

This book is for: Patients who love their dentists/ dental hygienists/ dental assistants/ front desk staff • Dental scaredy-cats • Anybody who’s ever been to the dentist • Anybody who should go to the dentist but keeps putting it off • Dentists, dental hygienists, dental assistants, and front desk staff • People who brush and floss regularly • People who should brush and floss regularly—but don’t • People who just love great stories about real people.

"Love is the Best Medicine™" makes a great gift for patients or staff! Give a copy as a Christmas or birthday present, or as a reward to patients for referrals, loyalty, bravery, or for completing a big case. The first page has a special framed area where you can place a label or rubber stamp with full contact information for your practice.

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Measuring and Improving Patient Satisfaction
by Patrick J. Shelton, DPM, MBA
ISBN: 0834210746  Jones & Bartlett Publishers, June 2000
$117.95  510 pages Hardcover
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Description of Book:
This book is written for a wide range of health care professionals, not just dentists. It "provides advice on how to produce 'satisfied patients who are loyal to the health care organization.' Topics discussed include a model of how patients judge their health care experience; the relative important index, which quantifies elements of patient satisfaction; behavior-based improvement priorities; satisfaction measurement and data collection processes; and a systematic approach to documenting the overall organizational value of improvement programs." (Book News, Inc.®, Portland, OR)

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Re-Inventing Dentistry: A new vision for building and marketing your dental practice
by Dr. Rinesh Ganatra
ISBN: 1466211903  Publisher: CreateSpace Independent Publishing Platform (February 2, 2013)
$50.52 Paperback, 250 pages

Book Description:
There is no other book that will show you step by step HOW to build your dental practice, create winning systems, and use online marketing to grow your practice like you've always wanted. Dr. Rinesh Ganatra, after having built 3 state of the art practices in Orange County, California reveals how you can create your dream practice and market it for success! You will gain three HUGE insights from this book: 1. How to create and build a dental practice from scratch with no prior construction experience 2. An easy to follow step by step guide to creating winning systems within your practice by focusing on attracting patients, treatment planning, and having patients return to you. 3. Cut through the static and finally LEARN how to enhance the power of your website, online video, and social media to attract and keep more patients in your office then ever before. Only after knowing this can you truly create a presence beyond your location! In Re-Inventing Dentistry, successful dentist and entrepreneur, Dr. Ganatra packages up his knowledge and delivers it in a systematic approach to building and marketing your practice. Whether you are a long time practicing dentist or a new dentist out of school this is a must have book that will take you to new levels of success in life and dentistry. Stop trying to figure it all out by yourself and learn from someone who is a dentist and has done it! Read the book and let Dr. Ganatra help you create your ultimate success in dentistry! Be sure to also check out his free video training series at http://www.dentalpracticemastery.com


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The Mystery Patient's Guide to Gaining & Retaining Patients
by Suzanne Boswell
ISBN: 0878146547  Pennwell Books, June 1997
$46.86 (Prices may vary)  521 pages Hardcover
O
ut of Print. Click the Amazon "buy" link to buy used copies of this text.

Description of Book
Patients entering a dental practice, either for the first time or as life-long customers, carry with them memories of past experience--good and bad--as well as cultural biases based on consumerism and the media. The dental team can ensure every experience will be a good one, for both the patient and the practice by understanding these attitudes and biases and taking measured steps to deal with them.

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You may be interested in visiting the website of NJ Cosmetic Dentist Dr. Allyson Hurley