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Customer Reviews
 Suzanne
Knows Her Stuff (Review by David A. Hall, D.D.S., owner of America's Dental
Bookstore and Mapletree Publishing Company)
When I pick up a book on dental practice management, the first thing on
my mind in deciding how much weight I'm going to give the ideas in the book
is the credibility of the author. What makes "Mystery Patients" such a
valuable practice management resource is that Suzanne Boswell has taken the
trouble to actually research what works and what doesn't. I read so much
about dental practice marketing and most of it is based on ideas that feel
good or that worked in one dentist's office. Suzanne has a totally different
approach that gives her ideas the ring of authority.
Suzanne uses the title, "The Mystery Patient's . . ." because that is her
unique way of gaining information about dental practices. When she is hired
as a consultant, she first makes an appointment with the practice under a
pseudonym. She then visits the practice before the doctor or staff have met
her so she can see it through the eyes of the patient. She is shown on the
cover of the book wearing a mask so that, if you hire her as a consultant,
you won't be able to recognize her when she shows up in your chair--hence,
she is the "mystery patient."
Additionally, she conducts surveys and focus groups to discuss with real
people what dental office policies and behaviors turn them off and turn them
on. The information she presents in her book is therefore of great worth,
being based on actual findings. She gets five stars from me for that.
Best information source on dental practice promotion, March 10, 1999
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Reviewer: A reader
from Sydney |
I have attended numerous dental practice promotion seminars over the past
25 years Nothing has grabbed my attention like this book. After 28 years in
dental practice you make a lot of mistakes and rediscover a lot of truths
that others have no doubt learnt the hard way.
Boy do I wish I had had this book in hand when I first started out. So
much of what I see are the truths I rediscovered and so many of them are
thing I was just beginning to discover after such a long time This book will
short-circuit a very long learning process. Ever page contains a gem every
chapter is a storehouse of invaluable money making tips and hints
Dr Jeremy H ROURKE |
